One of the scariest things in SEO is to discover that a page which has been steadily gaining search rank takes a hit and its rank drops. Alarm bells sound, the troops gather, the wagons circle and fingers point. But the freak out probably isn’t necessary – nor is it productive.
Launching a great ecommerce store is a tough business. To do it right, it takes days if it’s small, weeks if it’s significant and months if it’s major.
We recently launched the Spring, 2017 digital marketing facebook campaign for All About Windows And More. See the ads and learn about our digital strategy.
A negative online review of your business sucks. But your online reputation is critical, so you need to handle it like a boss.
For most local businesses, the only thing that matters is drawing customers from a certain radius around their place of business. Showing up in search results on the other side of the country is nice, but it doesn’t matter much.
Search Engine Optimization strategy is a plan to induce search engines to rank your web pages higher than your competitor’s.
A handy chart with optimum social media image sizes for Facebook, G+, Twitter, YouTube, Pinterest, Instagram, LinkedIn and other social media platforms.
The buzzwords of digital marketing are just shiny objects which distract us from the one and only thing that matters: results.
Marketing and advertising are not the same thing – one is a subset of the other. Understand how they work and you’ll avoid failure.
Heft Media is happy to announce that we just launched the first-ever website for SERF, the Spinal Education and Research Foundation. SERF is a 501(c)(3) not-for-profit registered charitable organization, part of The Foundations of Orthopaedic Association of Allentown (OAA). SERF was founded by Jeffrey McConnell, MD and Ujjwal K Debnath,…