Social media marketing (SMM) is a form of digital marketing which uses social media platforms like Facebook, Twitter, Instagram, LinkedIn and others to spread brand awareness and messaging. It’s an opportunity to connect with current and potential customers on the platforms they use most often, where a business can start a dialog, reinforce its brand, talk about its values, and promote products and services.
Marketing through social media is one of the most cost efficient ways to promote your business. Your presence – and especially your activity on these channels – is essential in acquiring new customers and keeping current customers engaged.
Just as importantly, Google, Bing and other search engines track the social media activity of the content you share and use this information as one of the many factors in deciding how to rank your website pages and posts in search results. Social media marketing is one of the lynch pins of a successful SEO strategy (search engine optimization).
Your profile on social media requires monitoring, as it’s a popular way for customers to message your business and for you to quickly discover positive and negative reviews. Negative comments which go viral can become a costly mess very quickly, creating a public relations nightmare.
Managing social media can overwhelm a business very quickly and that’s where we step in. Heft Media has expertise in social media marketing, from proper account setup through content creation, distribution (posting) and analytics. We can manage your social media profiles on Facebook, Twitter, Google+, Yelp, Foursquare, Pinterest, Instagram, Tumblr, Snapchat or whatever the most appropriate platforms are for your business. In addition, we also manage comments on your blog posts and social media posts and your online reviews, to keep your company engaged with its followers and to neutralize any negative reviews. We’re happy to train your staff in best practices if you’d like to handle the updates internally.
See our blog posts on social media marketing.